ENHANCE YOUR BRAND BY USING CUSTOM PRINTED TAPE

WAT (Water Activated Tape), if customized becomes a simple and economical proposal to transform your packaging into an effective marketing tool.

WHY IT MATTERS

WAT is a practical and cost-effective solution to achieve important tangible security and marketing benefits for your company.

Receiving a well-sealed, aesthetically appealing package, with an anti-theft closure, is a very positive experience for the end customer, who feels his choice protected, further appreciating the professionalism of the brand and the corporate image.

Custom packaging increases your brand’s visibility.

Branded WAT is easy to implement in your packaging line: it saves warehouse space, ensures robust box closures, and is easily customizable to your specific marketing needs.

INCREASE SALES AND CUSTOMER LOYALTY THROUGH EVIDENT BRANDING

Packaging that uses branded WAT tape has a major effect on your customers. While custom packaging is a simple detail, it enhances the customer experience while expanding the reach of your company’s brand. This is crucial, whether you’re a manufacturer shipping B2B, or you’re a retailer shipping directly to consumers. Ultimately, it helps build a better relationship with your customers, increasing sales.

USING WAT TAPE IMPROVES CUSTOMER EXPERIENCE

• Solidify your reputation for quality: Branded WAT tape adds a professional touch to your packaging, making customers feel valued and valued. When customers receive a package sealed with your brand tape, they immediately notice quality and attention to detail, creating a positive expectation when opening the package. This builds trust and credibility in your brand, which is essential for customer loyalty.
• Increase the perceived value of the product without increasing production costs: the customized WAT tape gives the package a premium appearance. This perception of quality can increase the recognized value of the product within the package, giving the end recipient the feeling of receiving something unique and valuable.
• Create a strong relationship with the brand: a well-presented package can make the receipt on delivery special, thus strengthening the customer’s emotional bond with the product ordered and the brand that represents it. This leads to greater loyalty, considering that positive emotions generate a bond with the brand that triggers them.

CUSTOM PACKAGING INCREASES BRAND VISIBILITY

• Increase brand awareness and perception: Each package sealed with WAT tape becomes a mobile advertising vehicle for the brand represented. Across the entire destination journey, people at every touchpoint see the brand logo or personalization, automatically increasing brand visibility without incurring additional marketing costs.
• Different from the competition: In a crowded and competitive market, standing out is a key element. WAT makes the packaging unique, distinctive and easily recognizable, helping the brand to attract attention and differentiate itself from the competition.

USE CUSTOM WAT FOR PRESTIGIOUS, PRACTICAL AND SUSTAINABLE PACKAGING

Using custom WAT tape is an extremely effective way to build brand image and awareness; It is also a practical and economical solution to advertise the company on the market.

The practicality in packaging operations, the guarantee of a perfect closure of the package and the total sustainability of the material is an important opportunity to be seized for companies that want to express their professionalism at 360 degrees.

SAVE COSTS AND INCREASE SAFETY

Optimizing costs mathematically leads to improved profits. The use of custom WAT tape makes it easier to achieve this important goal.

• Simplifies procurement: WAT can be used universally on boxes of different sizes and types; this means that you can keep a single item in stock that can be used for any closure solution.
• Cost-effective solution: Using WAT tape to seal a package is a cost-effective method. The WAT tape creates a permanent bond with the cardboard and only one strip of tape is required for a secure seal.
• The tamper-evident seal provides peace of mind: the WAT tape protects the contents of the package from tampering, creating a bond between the adhesive and the corrugated that becomes an anti-theft guarantee. Once the WAT tape is activated, the bond between the cardboard and the tape creates a permanent seal; any signs of tampering will be EVident.
• Suitable for over/underfilled cartons: closing overfilled packaging involves the use of a lot of plastic film tape, glue and even metal staples which are not very effective. The WAT tape, on the other hand, adheres quickly to the packaging, making it possible to consistently seal overfilled cartons with ease. On the other hand, if the cartons are insufficiently filled (when the packaging flaps can be pressed down or the box can collapse), the plastic film tape does not guarantee a perfect closure. The WAT tape, literally welding to the cardboard, keeps the edges of the same closed safely; if reinforced WAT is used, it gives the packaging an additional level of resistance.
• Environmental conditions are not a problem: if you have had experience with pressure-sensitive tapes or adhesives, you know that dust or varying temperatures (hot/cold) can greatly impair the quality of the seal. WAT tape is inherently durable, with the ability to counteract a wide range of environmental factors, including extreme cold and heat, dust and dirt.
• Costs under control: modern packaging closure systems with gummed paper tape can achieve a watertight seal with significantly reduced material, even less so when reinforced tapes are used. In addition, the insensitivity to climatic variations of the gummed paper belt allows the goods to be stored for long periods without problems with sealing the closure, thus eliminating possible reopening of the packaging or penetration of dust or foreign bodies inside the box. Waste disposal produces a very attractive “applied cost” economy compared to other methods. The speed and ease of manual, semi-automatic and fully automatic application maximizes production while minimizing personnel costs
• WAT tape is a truly “green” product: both the paper base and the starch-based adhesion formulation are natural materials and therefore are totally biodegradable, as well as suitable for recycling. Customized and printed ribbons are also produced with environmentally friendly water-based inks. The use of WAT tape therefore allows the disposal of the packaging in a single solution.

EXTREME FLEXIBILITY IN MARKETING CAMPAIGNS

Custom WAT is ideal for seasonal marketing campaigns or special sales promotions. Thanks to the simplicity of the purchasing process and the speed of customization, this solution is quickly applicable to any marketing project.

• It easily adapts to the marketing budget: once the initial budget is allocated, the creation of a personalized WAT will produce an immediate return on image. Branded tape offers a cost-effective way to advertise and promote your brand in no time with every shipment, eliminating the need to produce additional marketing materials.
• Order contingent quantities per schedule: with simple programming it is easy to organize an advertising campaign or a new product launch.
• Quickly change the message to be conveyed: WAT is digitally printed: this flexibility allows you to make quick changes and updates to the image you want to represent on the packaging.
• Promote a new marketing campaign quickly: Custom WAT has a fast turnaround time, making it simple to launch new campaigns without delay.

Concluding

Secure sealing and variable messaging, WAT can do exactly that.

When you are ready to start reaping the benefits of branding your packages as you prepare them for shipping, contact us: we will be happy to package the best solution to promote the brand on every box that comes out of your end of line.