Respect for people, rules, communities, environmental and economic resources.
Respect associates rigor and integrity.
Responsibility understood as a loyalty, for the consequences of own decisions and actions, to escort with example, and exercise discreet leadership which achieves results, enhances abilities and recognizes merits.
Knowledge tap into culture, territory, relationships, experience, research and training; awareness as professional growth and personal enrichment.
Passion for the product, innovation, excellence, worth, beauty, work and performance.
Passion allows you to imagine the results even before you have achieved them.